UI/UX & INTERACTION

Designer

 

KARIN CEDERSKOOG
7+ Years Experience
"I unify client needs with elegant design."
  • Twitter Social Icon
  • LinkedIn Social Icon
HIGHLIGHTS: APP DESIGN

UI/UX/Interaction Designer

Client: LAI Global Game Services

LAI is a B2B business, whose primary goal is to sign new clients for game localization services (translating video games from Japanese to English and French, for example).

Narrative Design Clients - LAI Global Ga
The Problem

LAI faced the challenge of explaining:

  • WHY game developers should spend money on localizing video games for global markets.

  • WHICH MARKETS & LANGUAGES would provide the greatest return.

The Solution

I developed the concept for an app that took REAL MARKET DATA from a trusted partner and showed CLIENTS the ROI BENEFIT of localizing into different languages.

My Role

  • Conceptualized & designed the app.

  • Worked with an external app developer to bring the app to the marketplace.

  • Negotiated deals with third party, market data partners.

  • Designed a system for app monetization. Showcased paying partners to add value for app users.

Final Design

Initial Design (Adobe XD)

UI UX Interaction Designer Portfolio - G
Download on App Store.png
HIGHLIGHTS: WEBSITE DESIGN
Narrative Design Clients - LAI Global Ga

UI/UX/Interaction Designer

Client: LAI Global Game Services

LAI is a B2B business, whose primary goal is to sign new clients for game localization services (translating video games from Japanese to English and French, for example).

Initial Design

  • The main menu didn't show what the company was about.

  • Users came to the website for the company's Services, but the Services were buried in the menu, adding CONFUSION and a HIGH BOUNCE RATE.

The Problem

The website didn't retain users due to DIFFICULT NAVIGATION.

The Solution

I redesigned the toolbar to focus on the company's Services. This made it clear to new users:

  • PURPOSE of the company.

  • EASE of NAVIGATION.

My Impact

  • Increased ENGAGEMENT & RETENTION - Average time on page increased by over 100%.

  • USER INCREASED by 30%.

Final Design

  • Added 4 Main Services to the Toolbar to increase USABILITY - Game Publishing, Game Marketing, Game Localization, Technical Translation.

  • Moved secondary items to a second menu to REDUCE BOUNCE RATE - About, Blog, Podcasts, Clients, Game Industry Statistics, Contact.

 
 

UI/UX & INTERACTION

Designer

 

KARIN CEDERSKOOG
  • Twitter Social Icon
  • LinkedIn Social Icon

Unifying client needs with elegant design.